John Deere acquires precision ag technology that could reduce pesticide use by 90 percent

Screen Shot at PM

Tractor giant John Deere just spent $305 million to acquire a startup that makes robots capable of identifying unwanted plants, and shooting them with deadly, high-precision squirts of herbicide.

John Deere, established in 1837 to manufacture hand tools, announced it had acquired Blue River Technology, founded in 2011….

Pesticides and other chemicals are traditionally applied blindly across a whole field or crop. Blue River’s systems are agricultural sharpshooters that direct chemicals only where they are needed.

The startup’s robots are towed behind a regular tractor like conventional spraying equipment. But they have cameras on board that use machine-learning software to distinguish between crops and weeds, and automated sprayers to target unwanted plants.

This season Blue River tested a second system for cotton farmers, ahead of a planned commercial launch in 2018. That system can target weeds with squirts of herbicide no larger than a postage stamp. Willy Pell, director of new technology at Blue River, says the system has shown it can reduce herbicide use by 90 percent.

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion, and analysis. Read full, original post: Why John Deere just spent $305 million on a lettuce-farming robot

{{ reviewsTotal }}{{ options.labels.singularReviewCountLabel }}
{{ reviewsTotal }}{{ options.labels.pluralReviewCountLabel }}
{{ options.labels.newReviewButton }}
{{ userData.canReview.message }}

Related Articles

Infographic: Global regulatory and health research agencies on whether glyphosate causes cancer

Infographic: Global regulatory and health research agencies on whether glyphosate causes cancer

Does glyphosate—the world's most heavily-used herbicide—pose serious harm to humans? Is it carcinogenic? Those issues are of both legal and ...

Most Popular

Screenshot-2026-05-01-at-1.29.41-PM
Viewpoint: What happens when whole grains meet modern food manufacturing? Labels don’t tell the whole story.
S
As vaccine rejectionism spreads, measles may be taking a more dangerous turn
ChatGPT-Image-Mar-27-2026-11_47_30-AM-2
FDA’s expedited drug reviews are hailed in some quarters but other approval practices are problematic
Screenshot 2026-05-06 at 2.56
Singularity crisis ahead? Can super babies save us from rogue AI geniuses?
Farmers can talk to plants
Farmers are a major source of misinformation—about farming
Screenshot-2026-04-20-at-2.26.27-PM
Viewpoint — Food-fear world: The latest activist scientists campaign: Cancer-causing additives
Screenshot-2026-05-06-at-2.07.43-PM
Manufacturing a conspiracy: The timeline of how  the White House embraced the fringe claim that scientists are being mysteriously murdered
Screenshot-2026-04-30-at-2.19.37-PM
5 myths about summer dehydration that could damage your health — or even kill you
Screenshot-2026-03-13-at-12.14.04-PM
The FDA wants to make many popular prescription drugs OTC—a great idea. Here’s why it’s unlikely to happen
Screenshot 2026-05-06 at 2.19
Vaccine shootout at the CDC 
glp menu logo outlined

Get news on human & agricultural genetics and biotechnology delivered to your inbox.