The fledgling cannabis industry is full of wide-eyed claims about what pot can do. Outperform your favorite energy drink? Maybe. Cure cancer? Worth a try. The biggest believers and entrepreneurs make the plant sound almost magical. Now one startup, [Sunrise Genetics] has the key to keep the science from the hype: the first-ever full map of the cannabis genome.
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A deeper understanding of genetics means companies will be able to figure out which parts of cannabis’s makeup drive different functions, making it easier to test for strain continuity and breed plants more quickly and effectively. [CEO CJ] Schwartz said the genome research can allow for more targeted recreational products by specifying exactly how a product might affect the body or mind, for instance by making a consumer feel tired or energized.
But knowledge of the full genome itself, which will be presented for the first time at the Plant and Animal Genome Conference in San Diego on January 17, also opens the door to the prospect of making good on some of the loftier possibilities for legal marijuana. A cannabis-based energy drink or sleepy-time tea could be on the horizon. Research aided by the genome map might identify potential cannabis-based medicine for further testing, bringing about a marijuana-derived painkiller or alternative to Viagra.

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