Viewpoint: Amazon should abandon Whole Foods’ fear-based non-GMO marketing

Amazon WholeFoods
Image Source: eWeek

Amazon’s recent acquisition of Whole Foods has brought immediate changes to the Texas-based grocery chain, such as lower prices and selling Amazon tech products on supermarket shelves.

As a registered dietitian nutritionist and nearly native Texan, I have an idea for Amazon to help Whole Foods’ customers as much as lower prices and more items in its stores: Take a closer look at how it markets products to customers and consider doing so in a more honest, less confusing way.

The fact is GMO foods are perfectly safe to eat. The 2016 National Academy of Sciences report … examined over 1,000 research and other publications and concluded there was no substantiated evidence of a difference in risks to human health between commercially available GMO and conventional crops.

There are only 10 approved GMO crops currently in the United States…. But you will find non-GMO labels on items ranging from salt, vodka and orange juice to cat litter.

Food is an essential part of our lives to be enjoyed. It should not be a source of fear, frustration and confusion. It would be incredible if Whole Foods, using Amazon’s substantial resources to boost it into a market leader, would become the driving force in moving food marketing away from false, fearful claims to positive, authentic information.

Read full, original post: Hey Amazon, let’s be honest about genetically modified foods

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