Public sorting through what labels shoppers want on sustainable, lab grown meat, Consumer Reports finds

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Consumer Reports, published by the 7 million-member nonprofit Consumers Union, [recently] reported on survey results showing the public expects laboratory-produced meat from cultured animal cells to be clearly labeled. The results show the public favors different language [than] those pushing the new products.

“By an overwhelming margin, our survey found that consumers want clear labels identifying meat produced in the lab from cultured animal cells,” said Dr. Michael Hansen, senior scientist for Consumers Union, the advocacy division of Consumer Reports.

“Federal regulators should ensure these emerging food products are clearly labeled so consumers can make informed choices for their families and easily distinguish them from conventional meat.”

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The Consumer Reports phone survey found that 49 percent said it should be labeled as “meat, but accompanied by an explanation about how it is produced,” while another 40 percent said it should be labeled as “something other than meat.”  

Investors in the new lab-meat are said to include traditional meat industry giants Tyson and Cargill along with billionaires like Bill Gates and Richard Branson. One lab-grown hamburger created in 2013 was said to have cost $300,000. The first pricy lab-grown meat could reach the market in about three years.

Read full, original article: Public overwhelmingly favors term ‘lab-grown’ over ‘clean’ meat

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