Viewpoint: Catering to anti-GMO activists is a losing business strategy

non gmo
Image Credit: Calmful Living

A few years ago …. Brent Smart, CEO of advertising giant Saatchi & Saatchi’s, headquartered in New York, who had managed their General Mills campaign …. talked about why General Mills had rolled out a new non-GMO label on Cheerios.

He was …. completely wrong about Cheerios and the non-GMO movement. He believed it was about that one issue, and that if they conceded on that issue …. sales would go up …. Organic executives do not care really about GMOs …. [and] at the top levels they know their “organic” chemicals are not safer than any “synthetic” chemical. They are going to find something in their competitors to criticize ….


Organic and natural food marketing groups, aided by politically or financially sympathetic academics like Drs. Naomi Oreskes and Marion Nestle, instead complained that Cheerios are still “processed” food and therefore harmful.

Related article:  Americans and Russians share strikingly similar views on GMOs

Here is my advice, for food companies and agricultural companies (both seed and crop protection), gleaned after 12 years as an insider in science communication: [The GMO debate] is not about an ingredient or a process and changing those will not placate your enemies …. even if they grudgingly pretend to be on the side of science.

Read full, original article: General Mills Discovered It’s Not About GMOs, Activists Are In A War Of Extinction

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