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Viewpoint: Vodka is a known carcinogen. Who cares if Smirnoff makes it GMO-free?

| | October 12, 2018
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This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

Is there any marketing scheme more dishonest than the promotion of an alcoholic beverage as non-GMO?

Smirnoff, which claims to be the “world’s No. 1 vodka,” launched a new campaign announcing that “Smirnoff No. 21 is now made with non-GMO [corn].” Helping Smirnoff promote such nonsense is actor, producer and longtime brand partner Ted Danson (Cheers) and actress and author Jenna Fischer (The Office).

Yes, it’s nonsense because alcohol is infinitely more dangerous to humans than GMOs. The International Agency for Research on Cancer (IARC) classifies alcohol as a Group 1 carcinogen, noting that 3.6% of all cancer cases and 3.5% of cancer deaths worldwide are due to the consumption of alcohol.

Related article:  Americans more skeptical of GMOs now than in 2016, Pew report shows

And GMOs? Well…after 22 years, we’re still looking for the first cases of a human adversely affected by consuming GMOs. But, Smirnoff, please don’t let that stop you from using scare tactics, misinformation and dishonesty to sell your firewater.

Read full, original article: Rest Easy. A Known Carcinogen Is Now GMO-Free

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