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Viewpoint: Vodka is a known carcinogen. Who cares if Smirnoff makes it GMO-free?

| | October 12, 2018

Is there any marketing scheme more dishonest than the promotion of an alcoholic beverage as non-GMO?

Smirnoff, which claims to be the “world’s No. 1 vodka,” launched a new campaign announcing that “Smirnoff No. 21 is now made with non-GMO [corn].” Helping Smirnoff promote such nonsense is actor, producer and longtime brand partner Ted Danson (Cheers) and actress and author Jenna Fischer (The Office).

Yes, it’s nonsense because alcohol is infinitely more dangerous to humans than GMOs. The International Agency for Research on Cancer (IARC) classifies alcohol as a Group 1 carcinogen, noting that 3.6% of all cancer cases and 3.5% of cancer deaths worldwide are due to the consumption of alcohol.

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And GMOs? Well…after 22 years, we’re still looking for the first cases of a human adversely affected by consuming GMOs. But, Smirnoff, please don’t let that stop you from using scare tactics, misinformation and dishonesty to sell your firewater.

Read full, original article: Rest Easy. A Known Carcinogen Is Now GMO-Free

The GLP aggregated and excerpted this article to reflect the diversity of news, opinion, and analysis. Click the link above to read the full, original article.
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