Viewpoint: Vodka is a known carcinogen. Who cares if Smirnoff makes it GMO-free?

OMGSmirnoffNo

Is there any marketing scheme more dishonest than the promotion of an alcoholic beverage as non-GMO?

Smirnoff, which claims to be the “world’s No. 1 vodka,” launched a new campaign announcing that “Smirnoff No. 21 is now made with non-GMO [corn].” Helping Smirnoff promote such nonsense is actor, producer and longtime brand partner Ted Danson (Cheers) and actress and author Jenna Fischer (The Office).

Yes, it’s nonsense because alcohol is infinitely more dangerous to humans than GMOs. The International Agency for Research on Cancer (IARC) classifies alcohol as a Group 1 carcinogen, noting that 3.6% of all cancer cases and 3.5% of cancer deaths worldwide are due to the consumption of alcohol.

Related article:  'Natural health' and conspiracy sites exploit social media to fester opposition to GMO crops. Here's a study about what can be done to stop it

And GMOs? Well…after 22 years, we’re still looking for the first cases of a human adversely affected by consuming GMOs. But, Smirnoff, please don’t let that stop you from using scare tactics, misinformation and dishonesty to sell your firewater.

ADVERTISEMENT

Read full, original article: Rest Easy. A Known Carcinogen Is Now GMO-Free

Outbreak Daily Digest
Biotech Facts & Fallacies
GLP Podcasts
Infographic: Deaths from COVID-19 are far higher than reported estimates

Infographic: Deaths from COVID-19 are far higher than reported estimates

More than 2.8 million people have lost their lives due to the pandemic, according to a Wall Street Journal analysis ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
glp menu logo outlined

Newsletter Subscription

Optional. Mail on special occasions.
Send this to a friend