In this video, Know Ideas Media founder Nick Saik explains why farmers and agriculture companies have to get involved in science communication to counter popular anti-GMO campaigners, who rely on fear and anxiety to stir up public concerns about biotechnology. It’s harder than you’d think, Saik says, to find agriculture companies willing to say that GMO is a good thing, because many companies make money selling conventional and organic food. The public’s concern about genetic engineering reinforces this business strategy. Saik adds that transparency is key to winning the public’s trust and reversing this trend in food marketing.
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Original video: Ag Communication with Corteva
