The king in a Super Bowl commercial for Bud Light may have “just wanted to return some corn syrup to its rightful owners” in the Coors Light and Miller Lite castles, but MillerCoors, which produces both beers, was not amused.
MillerCoors sued Anheuser-Busch on [March 21] over the ad, claiming that it purposely misled consumers into believing there is corn syrup in Coors Light and Miller Lite, when there is not.
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While MillerCoors uses corn syrup in the fermentation process, the yeast consumes and breaks it down, leaving no corn syrup in the final product, according to the lawsuit.
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The lawsuit, filed in United States District Court for the Western District of Wisconsin, comes….after the ad for Bud Light first aired, on Feb. 3, sparking a feud between the beer companies and anger from corn lobbyists. MillerCoors is asking for an injunction to stop Anheuser-Busch from continuing to air the ad, which it calls “false and misleading.”
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“Anheuser-Busch is fearmongering over a common beer ingredient that’s used, by the way, in many of its own beers as a fermentation aid,” Adam Collins, MillerCoors’s vice president of communications, said on [March 21].
Read full, original article: MillerCoors Sues Anheuser-Busch Over ‘Misleading’ Corn Syrup Ad
