The GLP is committed to full transparency. Download and review our 2019 Annual Report

Boutique startups give fertility treatments a ‘luxury’ makeover

| | June 7, 2019
waiting room influencer wall
The waiting room at Trellis.
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

[There’s a] growing world of boutique egg-freezing operations Instagrammable enough for their majority-millennial clientele. Take Trellis, a “women’s fertility studio,” with a flagship location in New York City and a plan to roll out nationally this year. Vogue describes Trellis as combining the convenience of concierge medicine with selfie-worthy Richard Serra-esque architecture and inspirational Michele Obama quotes. Or newest-comer Ovally, which whisks groups of young women away to Spain for egg-freezing operations that cost up to 75 percent less than in the US, with 100 percent more Mediterranean beach holiday vibes.

Crystal-clear pricing plans, curated glossy content, coaches available at your every beck and call: These services are lending a new psychological sheen to the often stigmatized challenges of infertility. They sell pregnancy as a luxury good—empowerment, not anxiety. But throwing a warm gauzy filter over a clinical experience doesn’t change the fact that fertility treatments are medical procedures.

Related article:  How evolutionary pressure could be harnessed in cancer treatments

“Creating greater access for people who have not had it historically and creating a friendlier, more emotionally aware support system for people going through the emotionally fraught process of fertility treatments is generally a really good thing,” says [sociologist] Karen Levy.

Read full, original post: Fertility Treatment Gets Less Clinical, More ‘Grammable

News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.

Send this to a friend