Fitness-focused consumers spur development of non-GMO soybean with 50% more protein

Israel-based startup Equinom is developing non-GMO soybeans with higher protein levels, which the company said in a release will deliver a tastier product with a better nutritional profile. According to a 2016 report from the International Service for the Acquisition of Agri-Biotech Applications, 94% of soybeans grown in the U.S. are genetically modified.

The company cited a report that said U.S. soy yields have jumped nearly 60% since 1986, while protein content has stayed flat at about 35%. The company’s soybean lines contain nearly 58% protein — which it said is 50% higher than the industry standard.

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Dietary trends and consumer interest in healthier lifestyles and fitness regimens are fueling some of this demand for protein. Makers of protein-rich products often inform consumers about levels and sources of protein in order to bolster their transparency and maximize sales. Soy protein is used in many products, and a more protein-rich variety could help make products stand out.

Read full, original article: Equinom breeds non-GMO high protein soybeans