Lessons learned from GMOs: How lab-grown meat can avoid crop biotech’s controversial legacy

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For many, perception of genetically modified foods has changed little from those of this protester dressed as a genetically altered ‘Killer Tomato’ marching through downtown San Diego, June 24, 2001. Image: Joe Cavaretta/AP Photo

This article discusses the choices and strategies that can hasten or delay the adoption of novel food technologies. We start by examining how genetically-modified food became an object of controversy in the United States and Europe. Then, we present lessons suggested by the history of GMOs for cell-cultured meat adoption. The history of GMOs suggests at least eleven concrete lessons for cultured meat adoption that remain under-discussed in the literature.

Related article:  Here's how GMO crops preserve soil health and curb climate change

This paper’s findings diverge in several ways from received wisdom on cultured meat adoption. We argue, among other things, that genetic engineering firms understood their work to be humanitarian and environmentally-friendly and so were unprepared for popular backlash, that technology adoption is more readily affected by consumer activism when buyers in a supply chain exert more pressure on sellers than the reverse, and that focusing on the positive aspects of a technology is more successful for encouraging its adoption than responding to negative perceptions.

Read full, original article: Cell-cultured meat: Lessons from GMO adoption and resistance (Behind Paywall)

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