Skeptical meat eaters and complex regulations could slow Impossible Foods, Beyond Meat expansion into China

impossible burger vs beyond burger
Credit: Eat this, Not That

Over the last couple of years, Impossible Foods and its main rival, Beyond Meat, have gone from start-ups with niche followings to major American food companies. They have struck deals with fast-food chains like McDonald’s and Burger King, and earned plaudits for their efforts to replace animal products with plant-based substitutes that are healthier and less harmful to the environment.

Now the companies are looking to make inroads in a potentially even more profitable market with a major environmental footprint: China, the world’s largest consumer of meat. Meat production is a leading cause of climate change, experts say, and the growing demand for pork and beef in China has fueled much of that environmental damage ….

Related article:  41% of Americans have had plant-based meat, survey shows, and most will keep eating it

But selling plant-based meat to mainland China will not be easy …. The complex regulatory process involves a web of state agencies that Impossible Foods and Beyond Meat will have to navigate. And then there is a more existential question: Will the Chinese public buy plant-based meat?

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Despite the long history of vegetarian proteins in Chinese cuisine, many consumers in the country’s growing middle class consider meat an important status symbol ….

Read full, original article: Impossible Dumplings and Beyond Buns: Will China Buy Fake Meat?

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