As Bayer AG tries to settle U.S. lawsuits claiming that its weedkiller Roundup causes cancer, the company is considering a proposal that would bar plaintiffsโ lawyers involved in the litigation from advertising for new clients, according to a person familiar with the matter.
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The person said that Bayer believes an agreement with plaintiffsโ attorneys to ban advertising would limit the companyโs future legal exposure since the โvast majorityโ of U.S. law firms that would bring such claims would be bound by the agreement.
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In October, Bayer largely blamed law firmsโ TV ad campaigns for the more than doubling of U.S. plaintiffs seeking damages to 42,700 within just three months.
A provision such as the one the company is considering could result in โdramatically fewer claimsโ so that the litigation is no longer a โbig drag on Bayerโs balance sheet,โ said David Noll, a professor at Rutgers Law School and expert in mass torts, who is not involved in the litigation.
