Impossible Foods rolls out plant-based GMO burger to 1,700 new stores as COVID-19 strains meat supplies

proxy duckduckgo com
Credit: Florida Today

As more meat plants temporarily close or operate at reduced capacity as coronavirus spreads, plant-based brands “have a window of opportunity to present themselves as more reliable alternatives,” says Lux Research. But no production facilities are immune from COVID-19, and there’s no room for complacency, say executives at key players in the space.

Speaking as Cargill announced it was temporarily idling its plant in Schuyler, Nebraska – the latest in a wave of meat plant closures – and Kroger, Sam’s Club and Costco placed restrictions on meat purchases, Impossible Foods unveiled plans to aggressively ramp up its presence in retail stores this year, beginning with a roll out at 1,700 Kroger stores.

Related article:  High profile dispute over GMO safety shines spotlight on China's biotech handwringing

“We are predicting a 50-fold increase from where we were at the start of the year [150 stores] by the year end [taking the brand to 7,500 stores], but it could be a lot higher than that,” said chief communications officer Rachel Konrad, who said many retailers had seen the explosive growth the brand had experienced with early adopters and decided to take it on, even in the current challenging climate.

Read the original post

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Genetics Unzipped
Infographic: How dangerous COVID mutant strains develop

Infographic: How dangerous COVID mutant strains develop

Sometime in 2019, probably in China, SARS CoV-2 figured out a way to interact with a specific "spike" on the ...
Untitled

Philip Njemanze: Leading African anti-GMO activist claims Gates Foundation destroying Nigeria

Nigerian anti-GMO activist, physician, and inventor pushes anti-gay and anti-GMO ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
glp menu logo outlined

Newsletter Subscription

Optional. Mail on special occasions.
Send this to a friend