Impossible Foods, Beyond Meat dismiss criticism from rival Lightlife Foods as a PR stunt

impossible burger vs beyond burger

In an open letter slammed by Impossible Foods as cynical and disingenuous and dismissed by one commentator as a “PR stunt,” Lightlife Foods has attempted to distinguish itself from ‘food tech’ rivals in the plant-based meat arena by positioning itself as “a real food company,” with products “developed in a kitchen, not a lab.”

The letter, published in The New York Times and other high-profile publications is addressed to Beyond Meat and Impossible Foods, and signed by Lightlife Foods president Dan Curtin.

lightlife

Beyond Meat, whose flagship Beyond Burger​​ has a similar set of ingredients, the same amount of protein (20g) and saturated fat (5g), more fiber and less sodium than the Lightlife burger, expressed surprise at being called out in the letter, which primarily takes aim at ingredients (soy leghemoglobin, GM soy) used by rival Impossible Foods.​

Related article:  Talking Biotech: Turning GMO plants into carcinogen-catching air filters

A spokesperson told FoodNavigator-USA: ​ “If Lightlife were clear on our ingredients, they would see that our food is made from simple, plant-based ingredients.”

Impossible Foods, meanwhile, said judging the merits of a food product based on the number of ingredients it contains and whether the average consumer can pronounce them was lazy and unscientific, and slammed the letter as a “disingenuous, desperate disinformation campaign attempting to cast doubt on the integrity of our products.”​

Read the original post

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
ft covidresponseus feature

Video: Viewpoint: The US wrote the global playbook on the coronavirus and then ignored it

A year ago, the United States was regarded as the country best prepared for a pandemic. Our government had spent ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
gmo corn field x

Do GMO Bt (insect-resistant) crops pose a threat to human health or the environment?

Bt is a bacterium found organically in the soil. It is extremely effective in repelling or killing target insects but ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend