Impossible Foods, Beyond Meat dismiss criticism from rival Lightlife Foods as a PR stunt

impossible burger vs beyond burger

In an open letter slammed by Impossible Foods as cynical and disingenuous and dismissed by one commentator as a “PR stunt,” Lightlife Foods has attempted to distinguish itself from ‘food tech’ rivals in the plant-based meat arena by positioning itself as “a real food company,” with products “developed in a kitchen, not a lab.”

The letter, published in The New York Times and other high-profile publications is addressed to Beyond Meat and Impossible Foods, and signed by Lightlife Foods president Dan Curtin.


Beyond Meat, whose flagship Beyond Burger​​ has a similar set of ingredients, the same amount of protein (20g) and saturated fat (5g), more fiber and less sodium than the Lightlife burger, expressed surprise at being called out in the letter, which primarily takes aim at ingredients (soy leghemoglobin, GM soy) used by rival Impossible Foods.​

Related article:  Analysis: Is COVID-19 a blessing or a curse to Africa?

A spokesperson told FoodNavigator-USA: ​ “If Lightlife were clear on our ingredients, they would see that our food is made from simple, plant-based ingredients.”

Impossible Foods, meanwhile, said judging the merits of a food product based on the number of ingredients it contains and whether the average consumer can pronounce them was lazy and unscientific, and slammed the letter as a “disingenuous, desperate disinformation campaign attempting to cast doubt on the integrity of our products.”​

Read the original post

Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
Infographic: The evolutionary history of the COVID-19 coronavirus

Infographic: The evolutionary history of the COVID-19 coronavirus

Reuters analysed over 185,000 genome samples from the Global Initiative on Sharing All influenza Data (GISAID), the largest database of ...

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
glp menu logo outlined

Newsletter Subscription

Optional. Mail on special occasions.
Send this to a friend