Why do we find puppies more adorable than babies? The neuroscience of cuteness

Credit: Puppy Toob
Credit: Puppy Toob

[W]hat exactly happens in the brain when we gaze at a baby? And why do we respond the same way to the offspring of other animals?ย 

โ€œ[C]ute babies essentially have a very quick and privileged way of entering our consciousness. They grab our attention so quickly that you are not yet conscious of it โ€“ after a seventh of a second of seeing a baby, you get this wave of brain activity that says โ€˜Woah, thatโ€™s a baby! I need to care for it!โ€™โ€ [says neuroscientist Morten Kringelbach.]

Researchers have even developed a cuteness rating system based on objective measurements including the proportion of forehead to overall face, cheek chubbiness, and how big the eyes are.

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Well, on average, puppies and kittens scored higher on this scale than humansโ€ฆ One answer is that humans have had immense control over the evolution of domesticated cats and dogs, changing their appearance over generations through selective breeding.

โ€œAnimals like dogs and cats have been essentially bred to look like babies,โ€ says Kringelbach. โ€œThey have the big eyes, they have the big ears. When you see them, your brain is thinking โ€˜this could be a babyโ€™. And itโ€™s only later on, by the time you already have reacted, you say โ€˜oh, thatโ€™s not a baby. But maybe I should still look anyway!โ€™

Left: With a small button nose, small chin, large cheek size in relation to face, and large forehead proportionally, this is an objectively very cute baby. Right: With a larger chin, a narrower face, and small forehead proportionally, this man is objectively less cute than the baby. Credit: Getty Images

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