Companies bet millions on the plant-based meat substitute revolution. Why hasn’t that panned out?

impossible whopper
Credit: Tony Webster (CC BY-SA 2.0)

Futurists and pundits often make compelling cases for how the agricultural world will unfold. Here are a half dozen instances where predictions have missed the mark or at least missed the expected time frame.

1. Remember a few years ago when plant-based meat substitutes were all the rage? Big investment dollars were betting on a meteoric expansion in fake meat consumption. Huge sums have been lost on that bet.

Maybe it was the taste profile or the cost or the long list of hard-to-pronounce ingredients. Whatever the reasons, the initial infatuation quickly faded. Plant-based meat isn’t a dead concept, but it is no longer seen as an immediate threat to beef, pork and poultry.

Follow the latest news and policy debates on sustainable agriculture, biomedicine, and other ‘disruptive’ innovations. Subscribe to our newsletter.

2. About a decade ago, some of the big seed companies were predicting huge acreages of soybeans and grain corn across Western Canada. Genetic advances were about to make those crops profitable options over a wide geography.

Many producers tried soybeans, but they’ve only become an important cropping option in Manitoba, with a limited acreage in the southeast corner of Saskatchewan. Almost all the corn grown for grain is also confined to Manitoba.

Maybe corn and soybeans will eventually expand further, but it certainly doesn’t seem imminent.

This is an excerpt. Read the original post here

{{ reviewsTotal }}{{ options.labels.singularReviewCountLabel }}
{{ reviewsTotal }}{{ options.labels.pluralReviewCountLabel }}
{{ options.labels.newReviewButton }}
{{ userData.canReview.message }}

Related Articles

Infographic: Global regulatory and health research agencies on whether glyphosate causes cancer

Infographic: Global regulatory and health research agencies on whether glyphosate causes cancer

Does glyphosate—the world's most heavily-used herbicide—pose serious harm to humans? Is it carcinogenic? Those issues are of both legal and ...

Most Popular

Picture1
The Orange Bowl without oranges: Can CRISPR save Florida citrus?
ChatGPT-Image-May-22-2026-10_26_09-AM
Gutting the National Science Board: How the Trump-RFK, Jr. crusade is erasing the separation of science and state
Screenshot-2026-04-14-at-11.11.06-AM
‘Turbo cancer’ or mRNA cancer cure? Strategies to counter misinformation
Screenshot-2026-04-22-at-12.21.32-PM
Viewpoint: Why the retracted Monsanto glyphosate study doesn’t change the science—the world’s most popular herbicide is safe 
Screenshot 2025-11-12 at 3.28
GLP podcast: Evolutionary biologist debunks the 'sex spectrum'
Screenshot 2026-05-22 at 3.28
Vagus nerve wellness grift: How to build a billion dollar business. Are you listening, Kelly Ripa?
ChatGPT-Image-May-26-2026-09_19_32-AM
Viewpoint— “A safe space to chat, flirt, and be intimate without sex”: Are new AI companies exploiting vulnerable asexuals?
global warming
‘Implausible’: Top climate scientists reject worst-case scenario—soaring temperatures and fast-rising sea levels
ChatGPT-Image-May-26-2026-09_04_31-AM-2
Hantavirus revives COVID-era conspiracies and distrust in public health 
Screenshot 2026-05-22 at 11.31
‘Realistic and durable’: EPA proposes loosening restrictions on some PFAS ‘forever chemicals.’
ChatGPT-Image-Mar-10-2026-01_39_01-PM
Viewpoint—“Miracle molecule” debunked: Why acemannan supplements don’t work
glp menu logo outlined

Get news on human & agricultural genetics and biotechnology delivered to your inbox.