Viewpoint: With science and medicine under assault, more people turn to search and social media for guidance. That’s scary

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[T]he authority of medical experts has crumbled under the combined weight of disillusionment and the flood of information now available at our fingertips. The COVID-19 pandemic turned tensions between doctors and patients from a slow burn into a conflagration through public health missteps, shifting guidance and perceived conflicts of interest. In the vacuum left by faltering institutions stepped a new breed of self-proclaimed experts — podcasters, YouTube video creators and social media personalities who eagerly declared themselves the new emissaries of truth.

Mis- and disinformation are distorting science and public policy. Subscribe to our Daily and Weekly Digests for incisive coverage of ‘disruptive’ innovations in AI, agricultural biotechnology, food, chemicals, nuclear energy, vaccines, and other disruptive innovations.

In a world of viral videos, it is tempting to believe that easy access to information and a persuasive voice behind a microphone make expertise obsolete. But they do not. Real experts do not just talk the talk — they walk the walk, often quietly and without fanfare, day after day.

As we confront increasingly complex health challenges, from global pandemics to chronic disease, what we need is not louder voices filling the airwaves. We need true experts whose steady wisdom can guide us with clarity and care.

This is an excerpt. Read the original post here

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