In an alarming development for food manufacturers, new research has revealed that over a third of Gen Z would rather turn to TikTok and other social media platforms for dietary and allergenic guidance, instead of seeking professional advice.
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The survey also found that as many as one in four respondents no longer trusts guidance given out by nutritionists and dieticians, shining a clear spotlight on the disinformation risks facing the industry.
There’s no denying that the widespread, and at times, uncontrollable flow of information across social media has proven tricky to regulate to say the least. Both governments and the platforms themselves have struggled to implement concrete countermeasures to fight the virulent disinformation that can now be seen on a daily basis across social channels.
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For expert nutritionist Dr Carrie Ruxton: “There’s no point in food manufacturers trying to outcompete social media influencers whose views tend to be binary, extreme and ill-informed by science. Instead, they need to find compelling ways to communicate what their brands stand for and what benefits they deliver ….”
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