In late 2025, the global meat giant Tyson Foods agreed to a landmark settlement that bars it from describing its beef as “net‑zero” or “climate‑smart” for five years unless those claims are backed by expert-verified evidence. The deal is the outcome of a lawsuit launched by the Environmental Working Group (EWG) and is part of a growing legal crackdown on climate‑friendly meat marketing that has also compelled rival JBS to reframe its “Net Zero by 2040” pledge as a mere “goal.”
EWF alleged that Tyson’s promise to reach “net-zero” greenhouse gas emissions by 2050, and its sale of “climate-smart” beef, could not be credibly substantiated. Before pulling its Brazen Beef line in 2024, Tyson had marketed the product as “the first climate friendly beef with 10% greenhouse gas reduction” ….
“The decision to settle was made solely to avoid the expense and distraction of ongoing litigation and does not represent any admission of wrongdoing by Tyson Foods,” a company spokesperson told Reuters.
This is an excerpt. Read the original post here
Share this article
