Packaged-food giant Conagra Foods is hoping to appeal to people taking weight-loss drugs with frozen entrees like chicken fettuccini alfredo or meatball marinara. Starting in [2025], 26 items in Conagra’s Healthy Choice frozen meal line will feature an “On Track” badge on the package and the phrase “GLP-1 Friendly,” indicating that these products are high in protein, low calorie, and a good source of fiber.
That, according to the firm, makes them particularly suitable for users of GLP-1 medications.
GLP-1 drugs such as Ozempic and Wegovy help manage Type 2 diabetes and support weight loss by suppressing users’ appetites. They are currently used by nearly 15 million U.S. adults. Investors have been worried the medications’ rising popularity could dent sales for food companies, especially for high-calorie items such as candies and soda.
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