Nurses‘ morale is being significantly impacted by the need to “constantly” correct misinformation, according to their union.
Members of the profession’s union described staff as being “on the front line of confusion, fear and public skepticism.”
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“While myths and misinformation have always existed in healthcare, the speed and reach of online information today means that false and sometimes dangerous claims can spread to large audiences almost instantly,” [said Charlotte Glynn, chair of the union’s Women’s Health Forum].
Annafleur van Mourik Broekman, who works in public health education specialising in vaccination, told delegates she deals with the impact of misinformation “every single day”.
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“I think we’re seeing the tip of the iceberg now, and I fear we’re not prepared for what is to come,” Ms Mourik Broekman said.
“AI-generated misinformation content has been identified as a significant risk to public health in multiple scientific studies, and has potential to deliver personalised information and advice. I think this is a threat we should take really, really seriously.”
