Pass any Chipotle these days — and it is my gastronomic preference to pass rather than enter — and you will see signs claiming credit for removing ingredients that contain GMOs (genetically modified organisms) from the menu. It is the first big chain to do so, and probably not the last. The business press has pronounced it “a savvy move to impress millennials” and a “bet on the younger generations in America.”
This milestone in the history of fast-food scruples (and of advertising) is also a noteworthy cultural development: the systematic incorporation of anti-scientific attitudes into corporate branding strategies. There is no credible evidence that ingesting a plant that has been swiftly genetically modified in a lab has a different health outcome than ingesting a plant that has been slowly genetically modified through selective breeding.
Chipotle, Whole Foods and those who follow their examples are doing real social harm. They are polluting public discourse on scientific matters. They are legitimizing an approach to science that elevates Internet medical diagnosis, social media technological consensus and discredited studies in obscure journals. And they are undermining public trust in legitimate scientific authority, which undermines the possibility of rational public policy on a range of issues.
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Whatever the intention of those involved, embracing pseudoscience as the centerpiece of an advertising and branding effort is an act of corporate irresponsibility.
The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis. Read full, original post: Corporate irresponsibility over GMOs
