Personalized medicine’s perverse economics

In pharmacogenetics, genetic typing is used to determine a patient's likely response to drugs, and create a personalized drug regime that maximizes efficacy while minimizing side effects. But, as medicine becomes more ...

Does personalized medicine cut the mustard when it comes to treating cancer? Richard Smith, a former editor of the British Medical Journal, believes that it does not. Using the mustard metaphor, he shows how personalized medicine undermines the pharmaceutical industry’s profits. If the one-size-fits-all approach to prescribing cancer drugs were abandoned, drug companies would be forced to change their business model, most notably by increasing prices radically – or stop producing the drugs altogether.
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