Marketing to the big data inside us

miinome x
Image via MIT Technology Review

The following is an excerpt.

A Minneapolis-based startup called Miinome plans to build what it calls the  first “member-controlled human genetic marketplace.” The company, which has just  three full-time employees and is still hunting for financing, is notable mostly  for its bold idea: to sell DNA information to marketers.

View the full article here: Marketing to the big data inside us

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