Marketing to the big data inside us

| May 29, 2013
miinome x
Image via MIT Technology Review
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

The following is an excerpt.

A Minneapolis-based startup called Miinome plans to build what it calls the  first “member-controlled human genetic marketplace.” The company, which has just  three full-time employees and is still hunting for financing, is notable mostly  for its bold idea: to sell DNA information to marketers.

View the full article here: Marketing to the big data inside us

The GLP featured this article to reflect the diversity of news, opinion and analysis. The viewpoint is the author’s own. The GLP’s goal is to stimulate constructive discourse on challenging science issues.

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