J.R. Simplot, a company that produces over 3 billion pounds of potatoes each year, hopes to soon add a genetically engineered variety to their roster. Simplot’s new “Innate” potato is similar to conventional spuds, but engineered to brown less when sliced.
For a company like McDonald’s that sells 9 million pounds of French fries a day, these potatoes could mean an easy way to ensure all of their fries are that classic golden color and save them money in the process.
But while Simplot scientists are eager to bring their invention to the fast food market, anti-GMO activists are poised to attack, trying to intimidate McDonald’s into rejecting a superior potato. Food & Water Watch, an anti-GMO environmentalist group, recently sent a letter to McDonald’s, warning them to spurn the spuds, or else face a “backlash” of consumer rejection.
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