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If you prefer an organic toxic pesticide over a synthetic one, or prefer food created with older genetic modification rather than the modern kind, then you are willing to pay more for those values.
And it was only a matter of time before companies followed the money.
The Organic Trade Association, is crowing that organic farming is now up to 5 percent of the food market but now they are trying to juggle the carefully crafted perception that those tens of billions of dollars are being generated by wholesome small farmers who use no pesticides, and not farmers giving us 700 percent more salmonella than even a few years ago.
It turns out that Kroger is leading this increase in organic market share. Yes, just a regular supermarket. The wealthy elites who embraced organic food early on need will need to move onto another fad if they want to maintain that self-identification.
Related on the SLP
Big Organic is trying to maintain its elite Health Halo status while advocating that poor people should eat more of it – and that is not easy. Whole Foods is trying to move from wealthy liberal neighborhoods to more mainstream ones – using lower pricing.
So while Kroger adopted organic like Whole Foods, Whole Foods wants to become more like Kroger.
There is often a belief that by kooky anti-science activists that corporations are engaged in some vast conspiracy, but the actions of Kroger and Whole Foods show that they really have no clue what they are doing, they are all just chasing trends after the fact.
Read full, original post: Whole Foods Is Not What Made Organic Food Mainstream, Kroger Is
