There are no GM oranges — So why is Tropicana deceiving consumers with Non-GMO label?

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[Editor’s note: Greg Jaffe is the Director of the Project on Biotechnology for the Center for Science in the Public Interest.]

Some companies market their food product as “non-GMO” to create a nonexistent distinction that gives them a competitive advantage (sometimes at a premium price). For example, Tropicana Orange Juice includes the “Non-GMO Project” seal on its package, yet its sole ingredient is oranges, and there are no commercially grown, genetically engineered oranges. Every brand of orange juice is naturally “non-GMO,” provided the only ingredient is oranges. The same can be said for Emerald Natural Almonds or Woodstock Peanut Butter, which both have “Non-GMO Product” seals even though their only ingredient is almonds or peanuts, and there are no GM varieties of those nuts.

The Non-GMO Project is the largest verifier of non-GMO foods with more than 43,000 products bearing its seal. While it discloses its verification standards if consumers want to read them, it can hardly be called a neutral provider of information. The Project’s website includes “alternative facts” about the safety of foods and ingredients made from current GM crops. … The Non-GMO Project is sowing doubts about the safety of GM products to increase sales of its verified products.

The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion, and analysis. Read full, original post: Shopping for Honesty: Sorting Out Non-GMO Claims

For more background on the Genetic Literacy Project, read GLP on Wikipedia

  • Eric Bjerregaard

    No more Tropicana for this old guy.

  • WeGotta

    Because they want to sell more orange juice and they think that would help.

    Why does Tropicana have an orange with a straw in it? Why did they pick that particular shape for the bottle? Why do they have “squeezed from fresh florida oranges” on the package? Why do they have “no pulp” on the package?

    Because they want to sell more orange juice and they think that would help.

  • Good4U

    It’s marketeering, plain & simple. Same as all the other “organic” touchy-feely crap in the grocery stores today. They use these slick tactics to sell their wares to people who don’t have a clue about where their food comes from. They sell this swill at inflated prices by placing it under green signs and banners, and in old fashioned wooden baskets or burlap bags that no real growers have used for more than two generations because they are non-recyclable, and quite subject to contamination. “Organic” marketeers use terms like “made in small batches”, and other bogus, smarmy jingos to pump their junk to fools who just want to believe they’re somehow saving the earth. The first world needs a good old fashioned famine to straighten itself out.