Food companies can boost public trust in GMOs by engaging consumers, marketing researcher says

BenJerrysProtest KSTPJimOConnell
Organic Consumers Association activists protest Ben & Jerry's (Image credit: KSTP/Jim O'Connell)

Sixty-two percent of U.S. consumers say the fewer ingredients a food product contains the healthier it must be to eat.

“If that were true, I’m a happy girl because my favorite food only has three ingredients–potatoes, salt and oil,” said Lynn Dornblaser to agricultural media attending the 2019 Bayer AgVocacy meeting in Orlando, Fla. Dornblaser is director of innovation and insight for Mintel, a market research company. Her presentation at the event focused on what consumers think, what they feel and how to communicate with them.

One of her conclusions, based on research Mintel has done, is that consumers don’t have a good understanding of food science. For instance, she shared that….35% of consumers believe GMOs are bad.

Related article:  41% of Americans have had plant-based meat, survey shows, and most will keep eating it

Dornblaser says there’s a lot of opportunity for companies to communicate better with consumers about the food products they produce.

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….“That’s what hasn’t happened in the food industry. The food industry has given away their knowledge to others and let….consumer activist groups and people who don’t understand the science communicate directly to consumers. And that’s resulted in a lot of this information and a lot of misunderstanding.”

GMOs are the obvious case in point, Dornblaser notes.

Read full, original article: GMOs Are Good For Food And Other Facts

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