When lab-grown meat hits the market, success will hinge on consumer preference, not price

Clean Poultry
A sample of lab-grown fried chicken offered by Memphis Meats Image: LIVEKINDLY

Demand for plant-based options, such as the Impossible Burger, is rising quicker than companies can keep up with. However, for those who want the familiar taste and texture of meat without the animal itself, cell-cultured options are moving closer and closer to being in consumers’ kitchens.

U.S. regulators will introduce rules for such products later this year, and companies say they are poised to launch their first commercial products within the same time frame, reported The Washington Post (May 3).

Mike Lee, founder of the Future Market, a food lab that works with companies to conceptualize food prototypes, expects that lab-grown meat will be available for purchase in 2019. JUST Inc., which makes cell-grown chicken products, plans to start selling to at least one restaurant by the end of 2019 ….

Related article:  Relationship between genes and obesity could be altered by what we eat

“In a decade or so, lab-grown meat isn’t necessarily going to have to command a premium because it’ll be as cheap and efficient as any other method, even more efficient,” Lee said.

Ultimately, the success of the market will come down to taste and whether it appeals to customers or not.

Read full, original article: Lab-Grown Meat Gets Closer to Consumers’ Plates

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
Video: Test everyone – Slovakia goes its own way to control COVID

Video: Test everyone – Slovakia goes its own way to control COVID

As Europe sees record coronavirus cases and deaths, Slovakia is testing its entire adult population. WSJ's Drew Hinshaw explains how ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend