A survey conducted by Crestline Custom Promotional Products showed 68.3% of American consumers want to support companies that promote similar social, political and environmental values as them. Only 9.4% of respondents were uninterested in corporate ethics.
With Americans turning into conscious consumers, the phrase “doing well by doing good” has become a rallying cry for companies looking to stand out from the pack. In recent years, simple steps such as highlighting organic and cruelty-free on labels have transformed into consumers asking for a full-blown analysis of …. social causes that upper management supports.
[I]t might be surprising to see that non-GMO and organic labels are lowest in terms of importance for shoppers when considering whether to buy a product. After years of demanding change and companies, many consumers seem to consider that passe. Or it could be because that consideration has become a ubiquitous expectation. After all, organic foods are in 82.3% of the country’s 117 million households.
Read full, original article: Consumers placing more value in a food companies’ ethical behavior