Agri-tech start-up Perfect Day released a line of real ice cream made with lab-grown dairy that costs $20 a pint on [July 11]— and it sold out in hours.
“We were completely blown away by the response,” co-founder Perumal Gandhi tells CNBC Make It.
Perfect Day’s cultured dairy is created by taking cow’s milk DNA and adding it to a micro-organism like yeast to create dairy proteins, whey and casein, via fermentation. Those dairy proteins are then combined with water and plant-based ingredients to create a dairy substitute that can be used to make ice cream, cheese, yogurt and a slew of other dairy products …. The limited edition run of 1,000 three-packs of Perfect Day ice cream …. were sold on the company’s website
Read full, original article: This $20 ice cream is made with dairy grown in lab—and it sold out immediately