The proportion of shoppers shunning genetically modified foods has tripled over the past decade, according to The Hartman Group, Bellevue, Wash. Forty-six per cent of consumers surveyed last year said they actively avoid bioengineered ingredients, which compared with 15% of consumers surveyed in 2007.
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Heightened concerns over bioengineered foods has translated to continued strong demand for Non-GMO Project verified products. The Non-GMO Project, Bellingham, Wash., has verified an estimated 60,000 products owned by more than 5,000 brands since 2010, when the now-ubiquitous butterfly logo began appearing on retail shelves.
โGrowth has been extreme and consistent,โ said Hans Eisenbeis, director of marketing and communications for the Non-GMO Project. โIn terms of the verification program, we continue to grow 15% to 20% every year. In terms of consumer demand, weโre seeing 9% growth, considerably more growth than most other attributes, including organic ….
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While most consumers are aware of genetically modified organisms โ 97%, according to The Hartman Group โ comprehension generally remains low.
โThe depth of the average consumerโs understanding on non-G.M.O. and organic is pretty superficial,โ Mr. Eisenbeis said. โWe know that with both non-G.M.O. and even more so with organic, the most common Googled search term is โdefinition.โ โWhatโs the definition of G.M.O.?โ โWhatโs the definition of organic?โ
Read full, original article: Non-GMO Project growth โextreme and consistentโ
