One of the world’s biggest pea processors is considering expanding into fava beans as the boom in alternative proteins fuels demand for special crops.
France’s Roquette Freres SA is exploring processing the beans as consumers increasingly turn toward plant-based meats as well as substitute proteins in sports nutrition drinks and other beverages, said Jean-Philippe Azoulay, the company’s head of peas and new proteins.
While the pulse market is tiny compared with crops like wheat and soy, demand is on the rise amid interest in plant-based proteins brought about by Beyond Meat Inc. and Impossible Foods Inc. For decades, vegetarians and vegans have been the main market for such proteins, but that’s now changing as consumers seek to diversify diets and opt for more environmentally friendly options.
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Read full, original article: Plant Protein Boom Gets Beyond Meat Supplier Thinking Bigger
