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US meat industry goes to ‘war’ against Impossible Foods, Beyond Meat

On a rainy September morning, a pair of cattle ranchers browsed the refrigerated meat cases at a Walmart Inc. store in Mandan, N.D., snapping cellphone photos of an unwelcome invader among the shrink-wrapped ground beef: Beyond Meat Inc. patties, made from pea protein and coconut oil.

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After a separate check at a nearby local supermarket, the ranchers headed to the North Dakota Department of Health. They showed officials the photos and warned of food-safety risks from mixing plant burgers with the traditional beef kind.

The impromptu inspection by the ranchers …. is just one front in a growing war against their plant-based rivals. Cattle ranchers and their

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allies are pushing regulators to scrutinize alternative meat-makers, recruiting food scientists to test plant-based products for potential health risks, and ramping up countercampaigns to highlight beef’s nutritional benefits ….

[S]ome beef producers see an existential threat in the growth of meat-alternative makers like Beyond and Impossible Foods Inc.

For a hint at the threat they face, they point to dairy farmers’ years-long losing battle against almond, soy and other imitation milks that have captured about 10% of sales, while consumption of traditional cows’ milk has declined.

Read full, original article: America’s Cattle Ranchers Are Fighting Back Against Fake Meat (Behind paywall)

The GLP aggregated and excerpted this article to reflect the diversity of news, opinion, and analysis. Click the link above to read the full, original article.
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