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Judge blocks Arkansas law outlawing use of ‘meat’ to market plant-based burgers

, | | December 13, 2019
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Image: Impossible Foods https://impossiblefoods.com/recipes/
This article or excerpt is included in the GLP’s daily curated selection of ideologically diverse news, opinion and analysis of biotechnology innovation.

Veggie burgers are safe for now after a federal judge temporarily blocked Arkansas legislation banning the use of meat-related terminology to describe meatless products. The state’s “truth in labeling” bill made it the latest in a string of states to pass laws controlling how meat-substitutes are marketed.

The bill’s authors say it’s an effort to “protect consumers from being misled or confused.” But a lawsuit brought by the ACLU and veggie-meat maker Tofurkey argues that the measure violates the First Amendment ….

Read full, original article: Judge blocks law that would stop ‘fake meat’ from marketing with ‘real meat’ terminology

Related article:  Do GMO plant-based burgers violate FDA rules? Impossible Foods rebukes Center for Food Safety for 'patently false' claims
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