Consumers are losing interest in DNA tests. Is it ‘market saturation, privacy concerns, limited usefulness’?

guidone final
Credit: Joey Guidone

This past year, Ancestry and 23andMe DNA kit sales on their websites saw major declines, according to new data from Second Measure, a company that analyzes consumer credit and debit card data.

There are a few potential reasons for the declines, including market saturation, privacy concerns, and limited usefulness.

Smaller competitors are trying different models in order to keep users interested and spending money. A new direct-to-consumer company called GoodCell is combining genetics and health test offerings with continual testing — maybe you don’t have diabetes now, for instance, but you might develop it in a few years — and biobanking. This means the company actually stores the blood they collect from you for the genetics tests, which a doctor or phlebotomist has to collect (so no spitting in a vial and mailing it in). The company has a $14.99 a month subscription model that includes these tests and storing your blood.

Related article:  Are we ready, without professional help, to decide what to do when our genes tell us we have a potential disorder?

While the market for traditional direct-to-consumer genetics tests might be flagging, it’s likely that scientific advancements in our understanding of genetics and what we can do with the tests might lead to more interest down the line.

Read the original post

Outbreak
Outbreak Daily Digest
Biotech Facts & Fallacies
Talking Biotech
Genetics Unzipped
Video: Test everyone – Slovakia goes its own way to control COVID

Video: Test everyone – Slovakia goes its own way to control COVID

As Europe sees record coronavirus cases and deaths, Slovakia is testing its entire adult population. WSJ's Drew Hinshaw explains how ...
mag insects image superjumbo v

Disaster interrupted: Which farming system better preserves insect populations: Organic or conventional?

A three-year run of fragmentary Armageddon-like studies had primed the journalism pumps and settled the media framing about the future ...
dead bee desolate city

Are we facing an ‘Insect Apocalypse’ caused by ‘intensive, industrial’ farming and agricultural chemicals? The media say yes; Science says ‘no’

The media call it the “Insect Apocalypse”. In the past three years, the phrase has become an accepted truth of ...
globalmethanebudget globalcarbonproject cropped x

Infographic: Cows cause climate change? Agriculture scientist says ‘belching bovines’ get too much blame

A recent interview by Caroline Stocks, a UK journalist who writes about food, agriculture and the environment, of air quality ...
organic hillside sweet corn x

Organic v conventional using GMOs: Which is the more sustainable farming?

Many consumers spend more for organic food to avoid genetically modified products in part because they believe that “industrial agriculture” ...
benjamin franklin x

Are most GMO safety studies funded by industry?

The assertion that biotech companies do the research and the government just signs off on it is false ...
favicon

Environmental Working Group: EWG challenges safety of GMOs, food pesticide residues

Known by some as the "Environmental Worrying Group," EWG lobbies for tighter GMO legislation and famously puts out annual "dirty dozen" list of fruits and ...
m hansen

Michael Hansen: Architect of Consumers Union ongoing anti-GMO campaign

Michael K. Hansen (born 1956) is thought by critics to be the prime mover behind the ongoing campaign against agricultural biotechnology at Consumer Reports. He is an ...
News on human & agricultural genetics and biotechnology delivered to your inbox.
Optional. Mail on special occasions.
Send this to a friend