McPlant: McDonalds poised to launch proprietary menu of plant-based meats in 2021

Credit: Getty Images/McDonald's
Credit: Getty Images/McDonald's

On [November 9], the fast-food giant [McDonald’s] announced it is developing a new line of menu items called the “McPlant.”

“McPlant is crafted exclusively for McDonald’s, by McDonald’s,” Ian Borden, the president of the company’s international business, said in a presentation for investors on Monday.

Borden said that “McPlant” could include plant-based burgers, chicken substitutes, and other products. Some markets will test the plant-based McPlant burger next year.

Follow the latest news and policy debates on sustainable agriculture, biomedicine, and other ‘disruptive’ innovations. Subscribe to our newsletter.

According to Borden, the company believes it has a “proven, delicious-tasting product.”

“When customers are ready for it, it will be ready for them,” Borden said.

McDonald’s previously partnered with Beyond Meat to create a plant-based burger that was tested in Canada. The trial halted in April, with no plans of continuing the test.

Read the original post

{{ reviewsTotal }}{{ options.labels.singularReviewCountLabel }}
{{ reviewsTotal }}{{ options.labels.pluralReviewCountLabel }}
{{ options.labels.newReviewButton }}
{{ userData.canReview.message }}
screenshot at  pm

Are pesticide residues on food something to worry about?

In 1962, Rachel Carson’s Silent Spring drew attention to pesticides and their possible dangers to humans, birds, mammals and the ...
glp menu logo outlined

Newsletter Subscription

* indicates required
Email Lists
glp menu logo outlined

Get news on human & agricultural genetics and biotechnology delivered to your inbox.