Viewpoint: ‘Feel-good purchases’: This farmer believes the ‘regenerative agriculture movement’ is the latest fad promoting misconceptions about conventional farming

Print Friendly, PDF & Email
Credit: Julian Hochgesang/Unsplash
Credit: Julian Hochgesang/Unsplash

The public’s fascination with regenerative agriculture is relatively new. But many people seem to think it’s a way to “fix” agriculture (even though there’s nothing to fix). Companies are making million-dollar investments. We’re seeing labels popping up for brands implementing the trend. And influencers are embracing and heralding this “new” perspective as game changing. Even UDSA’s Secretary Tom Vilsack is pushing a shift to regenerative agriculture.

What I find so amusing is that we’ve seen this before. I started blogging nine years ago. The same excitement we see around regenerative agriculture today is exactly the same aspirations we saw around organic farming then. Organic farming was going to “fix” agriculture.

In five years there will be another farming trend. People will hail it as the way to “fix” agriculture. Companies will invest in it and pay for pretty labels. All those online experts will sing its praises.

Related article:  Why grow GMOs? A farmer explains 4 environmental benefits of crop biotechnology
Follow the latest news and policy debates on agricultural biotech and biomedicine? Subscribe to our newsletter.

These movements are more about feel-good purchases than actually accomplishing anything long term. Unfortunately, it also seems like they never completely die. Just like diet fads, they come and go and–to some extent–stick around forever. That’s what I find so amusing about regenerative agriculture; it’s following the same trajectory as all the other trends. There’s just something about food.

Read the original post

Outbreak Featured
Infographics: Key charts illustrate split between vaccinated and unvaccinated America

Infographics: Key charts illustrate split between vaccinated and unvaccinated America

Three in 10 American adults remain unvaccinated, according to the latest survey from the KFF. But they’re not a monolith ...
Are GMOs and pesticides threatening bees?

Are GMOs and pesticides threatening bees?

First introduced in 1995, neonicotinoids ...
glp menu logo outlined

Newsletter Subscription

* indicates required
Email Lists
glp menu logo outlined

Get news on human & agricultural genetics and biotechnology delivered to your inbox.