Although nearly three decades have passed since genetically modified crops (so-called โGMOsโ) were widely commercialized, vociferous debate remains about the use of biotechnology in agriculture, despite a worldwide scientific consensus on their safety and utility. This study analyzes the volume and tenor of the GMO conversation as it played out on social and traditional media between 2018 and 2020.
Our analysis also found that cyborgs and bots represent about a third of the users engaged in the GMO social media debate. Furthermore, their posts are substantially more negative in sentiment toward GMOs than human accounts. This suggests that cyborgs and bots may be intentionally used by nefarious actors to sow dissent and make the GMO conversation appear more negative and polarized than it is.
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Overall, our results suggest that both social and traditional media may be moving toward a more favorable and less polarized conversation on ag biotech overall.
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Despite these encouraging results, it is clear that the scientific community still faces major communications challenges…. Although the situation appears to be improving, there is no guarantee that this will continue as the influence of negative sentiments and actors continues to weigh on the debate and skew public perceptions away from perspectives that are based on genuine scientific evidence.
