I just got the following email from KinderFarms, a “natural” kid’s medicine company that objects to all the “unnatural” things found in children’s OTC medications. Damn, they picked the wrong person to spam with this.
Hi Josh,
It’s hard to believe it’s already almost back to school season! Our client, KinderFarms, is more than prepared with back to school essentials that every family needs this school year!
KinderFarms, co-founded by Jessica Biel, is committed to transforming the family health products industry by offering clean, organic options that eliminate anything artificial. Here are some great products KinderFarms has to offer for your kids return to school.
Biel isn’t the first to try fishy advertising to sell kids’ medicines. Back in 2021, I wrote about a seemingly disingenuous ad campaign by a new company named Genexa, whose motto is “the first clean medicine company,” whatever that means.
At the very least Genexa, by choosing this slogan, implied that the acetaminophen (aka Tylenol) in their products was “clean” while the other 250 billion pills that are produced annually by other companies must be “dirty” by comparison.
From the company’s website:
We use the same active ingredients as the name brands on shelf today, which have gone through years of scientific testing to make sure they’re safe for you and the ones you love.
Let me pose a challenge. Locate one person in the solar system who “loves” acetaminophen, a largely ineffective and potentially deadly drug, which I reviewed in 2017 and 2023.
And then there’s this:
Our products are Certified Gluten-Free, Non-GMO Verified, and free of common allergens. It’s what people deserve.
It is indisputable that the most dangerous ingredient in this “clean” acetaminophen is acetaminophen itself, a known liver toxin, which sent more than 78,000 people in the US to emergency departments during the two years from January 2006 through December 2007. The term “If you polish a turd, it’s still a turd” comes to mind.
Update: At that time, I gave Genexa the benefit of the doubt. Was it possible that its founders were really concerned (although misguided) about “dirty Tylenol” and were making an honest effort to improve children’s medicine? That benefit of the doubt is now rescinded. Here’s why (Figure 1).
Arnica is a “homeopathic medicine;” it’s not a medicine at all. Rather it’s a bottle of sweet nothings that cannot possibly be useful for anything except Genexa’s bottom line. Sorry guys, your credibility is shot. But take heart. Homeopathic “remedies,” whether water or sugar, could be quite clean…
…but not kind: Biel’s KinderFarms® gets in on the action
Apparently not content to be left out of the anthropomorphism of OTC drugs, in 2022, the actress Jessica Biel and her business partner Jeremy Adams began selling a line of “benevolent” children’s medication called KinderFarms®, as if the drugs had the capacity for kindness or were somehow grown on a farm. The company’s website tells its story. Here is part of it.
As they peeled back the labels of the common children’s over-the-counter medicines, they were surprised to find artificial ingredients, petrochemicals, and fillers they didn’t feel comfortable giving their children, especially when they were sick.
Which begs a few questions…
- Why would these “artificial petrochemicals” be given to children when they were healthy?
- Is “didn’t feel comfortable” a scientifically rigorous assessment of the risks and benefits of a drug, especially to Biel, who in 2019 lobbied with RFK Jr. on vaccine policy? (1)
- Is there really anything natural about these medicines?
No, not even close
The “farm” that the company’s name suggests doesn’t much look like a place where zucchinis are growing all over the place. Or an idyllic setting filled with cute little lambs.
No, it looks like Figure 2. This is how “kinder,” “natural,” ‘petrochemical-free” acetaminophen (Tylenol) is actually made.
Is there anything “natural” about any of this? The answer is technically yes, provided that you acknowledge that petroleum-based chemicals themselves are natural since petroleum itself is natural. Which is not such a bad assumption, since crude oil is the product of plant and animal life sitting in the ground for millions of years. But I doubt this nuance is built into Genexa or KinderFarms ads. (2)
Is chemical kindness possible?
Chemicals themselves cannot be kind, unkind, or experience any emotion whatsoever. But kindness is possible among the workers who work at the chemical plants. Perhaps this is the basis for the name of the company.
Notes:
(1) RFKs Instagram post of the collaboration: “Please say thank you to the courageous @jessicabiel for a busy and productive day at the California State House.” Uh-huh.
(2) KinderFarms also sells Benadryl. (Here is a YouTube video (for masochists only) showing its synthesis.) Although it is only 3:44 in length, it is unlikely you’ll make it through. Good luck understanding a single word of it. Other products the company sells are KinderMed™ Kids’ Cough & Congestion (guaifenesin and dextromethorphan, both synthetic), KinderMed™ Kids’ Nighttime Cold & Cough (Benadryl and phenylephrine, both synthetic). I could go on…
Dr. Josh Bloom is Executive Vice President of the American Council on Science and Health. He has published more than 60 op-eds in numerous periodicals, including The Wall Street Journal, Forbes, and New Scientist. Follow him on X @JoshBloomACSH
A version of this article was originally posted at the American Council on Science and Health and is reposted here with permission. The American Council on Science and Health can be found on X @ACSHorg
