‘Have you asked your doctor?’: AMA launches campaign to counter health misinformation

The American Medical Association confirmed plans to launch a national campaign to combat health misinformation and “rebuild trust in medicine.”

The campaign, which will be launched later this year, is called “Have You asked your Doctor?” and will be focused on “rebuilding trust in medicine, science, and physician expertise at a moment when all three are being tested,” AMA chief executive officer Dr. John Whyte said ….

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The campaign comes amid a backdrop of vaccine skepticism fueled in part by the Trump administration and U.S. Health and Human Services Secretary Robert F. Kennedy Jr. in particular. Kennedy, a known vaccine skeptic, has clashed with physician groups over vaccine policy and other public health measures physicians say aren’t based on science or supported by peer-reviewed studies.

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“Medicine is entering a new era,” Dr. Whyte said …. “The forces reshaping health care are accelerating. Technology is changing how care is delivered. Trust in science and institutions are being tested.”

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