Are ‘lifestyle drugs’ becoming the way of the future?

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The GLP aggregated and excerpted this blog/article to reflect the diversity of news, opinion and analysis.

Electrocuting your brain, compounding chemicals at your kitchen counter, chewing coffee cubes. These are just some of the examples of how desperate we have become as a culture to obtain an edge, whether it be enhancing memory, attention, motivation, creativity or a combination of these. We are obsessed with boosting our brain power and exploiting its untapped potential.

There is a whole culture of folks devoted to developing and marketing gizmos and gadgets galore to very hungry millennials who are increasingly feeling the pressure of maintaining a competitive edge in the workplace.

Enter nootropics – a new brand of artillery that has emerged to enhance cognitive function. They fall under the umbrella of lifestyle drugs. The term “lifestyle drug” is a way of defining a drug that is a choice because it might improve your life, function or appearance, as opposed to a drug you might take because you need to cure something or manage an illness.

A quick Google search for “Nootropics” reveals 744,000 websites that offer supplements, discussion forums, articles on what is clearly a very hot topic. The main purpose of these drugs is to enhance productivity and sharpen focus, and it is all the rage – especially in places like Silicon Valley. The added benefit is that they are not supposed to trigger the jittery sensation that results from consuming excess coffee or taking a prescription stimulant medication, such as Ritalin or Adderall.

Read full, original post: Brain Hacking: Are We Meant to Be Limitless?

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