Genetic screening of cows could help ease milk drinkers’ indigestion

Dairy makers are hoping puréed fruit and genetically screened cows can help win back consumers who have soured on milk.

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“Innovation is the only way out,” said Blake Waltrip, chief executive for the U.S. at A2 Milk Co., a New Zealand-based company that sells milk that lacks a protein that may cause indigestion for some.

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A2 uses genetic tests on its cows to make sure they will produce milk that contains only a protein known as A2, not the additional A1 protein that some research suggests could cause indigestion. The company has captured more than 8% of the market in Australia, up from about 3% in 2012, according to Euromonitor International, in one of the few developed markets where milk sales continue to grow.

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A2 Milk hopes to convince U.S. consumers that its milk can help them avoid the indigestion many people associate with lactose intolerance.

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Competitors and some scientists question A2’s claim that milk without the A1 protein is easier to digest.

The GLP aggregated and excerpted this article to reflect the diversity of news, opinion and analysis. Read full, original post: Dairies’ Fix for Souring Milk Sales: Genetics and Bananas