The promise to support skin health, the immune system and the microbiome, among other benefits, is driving parts of the food and beverage industry.
“Personalized nutrition will gain momentum, driven by technological advancements and a growing focus on health,” said Ramirez-Arroyo. “Companies will offer customizable product lines, develop AI-powered nutrition apps, and create functional foods with targeted health benefits. Functional foods that support cognitive health and emotional well-being will also grow in popularity. Ingredients like adaptogens, nootropics and mood-enhancing botanicals will be featured in various products.”
Collagen powder rose to popularity in the late 2010s, growing to a $5.1 billion market in 2023. Collagen supplements have been shown to improve skin hydration and elasticity in older people. They might also help lessen wrinkles or lead to thicker hair. While more men go bald, many women also experience hair loss or thinning as they age.
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