The era of genetics-based advertising is coming

The following is an excerpt.

If you thought personalised advertising based on your Facebook status updates, Gmail content or online browsing behaviour was creepy, just you wait. The era of genetics-based advertising is coming, and it could be just as profitable…

Minneapolis-based startup Miinome is already building a platform that will help consumers control what offers they get from retailers based on their genetic makeup, and to possibly cash in on the value of their DNA by selling the data back to marketers and researchers.

View the original article here: The era of genetics-based advertising is coming

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