As consumers continue their search for nutrient-dense, texturally satisfying and flavorful plant-based deli meats, brands are cleaning up their ingredient lists to include whole ingredients and breaking down processed ingredients, such as explaining tofu is made of soybeans and water.
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Outside of conventional plant-based ingredients like tofu and wheat, fungus-based meat alternatives offer comparable texture, nutrition and taste profiles – like Meati’s mycelium filets and Prime Roots’ Koji Meats.
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As deli meats have faced scrutiny over processing and food safety, [Kimberlie] Le predicts that “2025 will be a year where consumers really get educated about and start to demand ‘clean’ foods.”
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Le added that the “rhetoric and discourse on eliminating artificial ingredients” will place Prime Roots in the movement “towards a cleaner food system” that caters to consumers who cannot typically eat deli meat and that does not carry the same safety risks as animal-based meat.
