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Viewpoint: ‘Superfood’—a lucrative marketing term with no scientific basis

Walking through the grocery aisle, there is an overwhelming number of new superfoods to choose from. Hemp hearts are full ...
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Viewpoint: How body building culture and fad diets mislead consumers about protein

In most supermarket aisles you’re likely to come across at least one product that features ‘protein’ somewhere in the title ...
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Viewpoint: ‘All natural’ pet food is no better for Fido, and it’s terrible for the environment

Gone are the days when a proud new pet owner could waltz into the grocery store and pick up a ...
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‘Greenwashing’: Does plant-based marketing mislead consumers about sustainability?

"Greenwashing” is the term used to describe the promotion of a product based on misleading claims of superiority to other ...
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Viewpoint: All milk is ‘non-GMO,’ and 4 other facts you should know before you go grocery shopping

Just as you don’t want food with empty calories, avoid food with empty label claims such as “____-free”, “natural”, “farm-raised” ...
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Bipartisan Accurate Labels Act takes aim at ‘misleading, unnecessary and confusing’ food marketing, authors say

Legislation introduced by Reps. Adam Kinzinger (R., Ill.) and Kurt Schrader (D., Ore.), the Accurate Labels Act, would provide clear, ...
Clean Poultry

Lab-grown burgers? Cell-based steaks? Alternative meat industry scrambles to find consumer-friendly product names

The debate over what to call cell-cultured meat remains unresolved—and it could soon develop into a headache for the global ...
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Viewpoint: Don’t overpay for greens labeled ‘non-GMO’—because there’s no genetically modified lettuce

Have you ever eaten genetically modified arugula? We’re positive you haven’t — because it doesn’t exist! But that hasn’t stopped ...
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Judge dismisses false advertising lawsuit against Panera over products containing glyphosate residues

A putative class action alleging that Panera LLC’s labeling and marketing of its food products as “clean” or “100% clean” ...
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Chipotle attempts to derail lawsuit alleging its non-GMO marketing misled customers

Chipotle customers suing the burrito maker over its “non-GMO” menu claims are pressing a federal judge to deny the company’s ...
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Viewpoint: Non-GMO marketing takes advantage of misinformed consumers

Food marketing claims have always stretched the truth .... But some recent trends are taking dishonest marketing tactics to a ...
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Video: How accurate is Non-GMO Project’s butterfly label?

Make no mistake, the Non-GMO Project isn't here to sell you safer food, they're just here to make money on ...
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Organic industry pushes back after allegations of deceptive marketing

The Organic Trade Association took out a full page ad in the Wall Street Journal Sept. 12 pushing back against ...
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What is ‘clean eating’? Consumers say popular marketing trend is ‘confusing’ and ‘pretentious’

While phrases such as ‘eating clean’ are starting to appear more frequently in consumer marketing, Mintel research shows some consumers ...
Health benefits of hot dog water? Profitable prank illustrates problem with food labels

Health benefits of hot dog water? Profitable prank illustrates problem with food labels

Festival-goers in Canada recently got the opportunity to buy an innovative new health product: hot dog water. Boasting health benefits ...
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Viewpoint: 12 ways organic activists mislead consumers

Does the organic food industry use deceptive marketing practices to scare wealthy customers away from conventional agriculture and GMOs? The ...
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Viewpoint: From Non-GMO to gluten-free, ‘fake transparency’ in food labeling offers little but higher prices

At what point does food labeling become less about transparency and more about marketing strategy? A new federal law mandating ...
Can next generation crop precision editing avoid marketing pitfalls of GMOs?

Can next generation crop precision editing avoid marketing pitfalls of GMOs?

To avoid the GMO public perception bog, CRISPR and other new generation technologies need a unique marketing approach ...
Next-generation genetic engineering must address public fears

Next-generation genetic engineering must address public fears

Next generation innovations for genetic modification of food and medicine face an uncertain future. Avoiding the public acceptance failures that ...